AVEDA is a global, environmentally pioneering company founded in 1978 by Horst Rechelbacher. In 1970, on a trip to India, Horst was introduced to the ancient science of Ayerveda. thus inspiring his dream to create a beauty line based on natural, holistic traditions.
According to the company's website, "AVEDA" is Sanskrit for "all knowledge". In 2019, it remains a widely recognized, path-blazing brand of nature-based products for hair, skin, body and well-being. AVEDA is not only endorsed by PETA; it was the first beauty company to use 100% post-consumer recycled material in its packaging.
"Our mission at AVEDA is to care for the world we live in, from the products we make to the ways in which we give back to society. At AVEDA, we strive to set an example for environmental leadership and responsibility, not just in the world of beauty, but around the world."-
- Horst Rechelbacher
